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Land of Nod

March 05, 2020

Meet the duo intent on disrupting the bedding market

circadian-rhythm-and-sleep-drive

What makes for the best bedding? This is the question that started the journey for Jed & Will, co-founders of Rise & Fall.

They were fed up with bad sleep and the poor sheets that made it even worse. Sheets that didn’t feel good, couldn’t breathe properly, were manufactured using nasty chemicals – and cost a fortune. They decided that there had to be a different way.

So they left their sleep-hungry jobs to track down insanely comfy sheets that wouldn’t cost the earth, or hurt it. After 1000s of hours, 100s of samples and four continents, they found them:

“During our research, we learned more than our fair share about cotton plants, weaving techniques, and what makes for truly comfortable sheets.” Will explains. He goes on to say “Before this journey, something I hadn’t thought about was how very personal sleep and sleep comfort is. I, for example, get hot at night, and need bedding that helps keep me cool whilst my partner is the opposite. So we developed two distinctly different collections: the Crisp & Cool Organic, a percale weave for people like me, and a Soft & Smooth sateen-woven collection for maximum comfort & cosiness.”

Jed adds that “We’ve gone to great lengths to understand every single part of the supply chain, to make sure our sheets are made in the right way, and where we can cut costs, something we can pass on to our customers. This allows us to keep prices as low as possible and offer all customers 10% off their first orders. We are proud to say that from farm to factory, right through to the moment you climb into bed between them, our sheets are the very best they can be.” 

Want a crisp, hotel style bed? Check out the Crisp & Cool Organic Collection here

After the cosiest of cosy beds? Check out the Soft & Smooth Collection here

To receive your 10% discount code, simply sign up for email.

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The Crisp & Cool Organic luxury fitted sheet
The Crisp & Cool Organic luxury fitted sheet
£44.00
The Soft & Smooth luxury fitted sheet
The Soft & Smooth luxury fitted sheet
£44.00
The Crisp & Cool Organic Classic Duvet Set Bundle
The Crisp & Cool Organic Classic Duvet Set Bundle
£110.00
The Crisp & Cool Organic luxury pillow cases
The Crisp & Cool Organic luxury pillow cases
£30.00
The Soft & Smooth luxury pillow cases
The Soft & Smooth luxury pillow cases
£35.00
The Crisp & Cool Organic luxury Oxford pillow cases
The Crisp & Cool Organic luxury Oxford pillow cases
£35.00
The Soft & Smooth Classic Duvet Set Bundle
The Soft & Smooth Classic Duvet Set Bundle
£115.00
The Soft & Smooth luxury Oxford pillow cases
The Soft & Smooth luxury Oxford pillow cases
£40.00
The Crisp & Cool Classic luxury Duvet Set
The Crisp & Cool Classic luxury Duvet Set
£69.30
The Soft & Smooth luxury flat sheet
The Soft & Smooth luxury flat sheet
£46.00
The Crisp & Cool Organic luxury flat sheet
The Crisp & Cool Organic luxury flat sheet
£44.00
The Soft & Smooth luxury duvet cover
The Soft & Smooth luxury duvet cover
£60.00
The Crisp & Cool Organic luxury duvet cover
The Crisp & Cool Organic luxury duvet cover
£55.00
The Crisp & Cool Classic luxury fitted sheet
The Crisp & Cool Classic luxury fitted sheet
£30.00
The Crisp & Cool Classic luxury pillow cases
The Crisp & Cool Classic luxury pillow cases
£25.00
The Crisp & Cool Classic luxury flat sheet
The Crisp & Cool Classic luxury flat sheet
£24.50
The Crisp & Cool Classic luxury duvet cover
The Crisp & Cool Classic luxury duvet cover
£38.50
The Organic Wool Pillow
The Organic Wool Pillow
£60.00
The Laundress - Signature Detergent
The Laundress - Signature Detergent
£15.50
The Organic Wool Duvet
The Organic Wool Duvet
£240.00
The Silk Sleep Mask
The Silk Sleep Mask
£35.00
The Recycled Down Duvet
The Recycled Down Duvet
£99.00
The Recycled Down Pillow
The Recycled Down Pillow
£62.00
The Crisp & Cool Organic Supreme Duvet Set Bundle
The Crisp & Cool Organic Supreme Duvet Set Bundle
£95.00
CRISP & COOL ORGANIC STANDARD PILLOW CASE SET & SLEEP MASK BUNDLE WITH FREE MONOGRAMMING
CRISP & COOL ORGANIC STANDARD PILLOW CASE SET & SLEEP MASK BUNDLE WITH FREE MONOGRAMMING
£30.00
Crisp & Cool Organic Pillow Cases
Crisp & Cool Organic Pillow Cases
£30.00
SOFT & SMOOTH PILLOW CASE SET & SLEEP MASK WITH FREE MONOGRAMMING
SOFT & SMOOTH PILLOW CASE SET & SLEEP MASK WITH FREE MONOGRAMMING
£35.00
Crisp & Cool Organic Flat Sheet
Crisp & Cool Organic Flat Sheet
£35.00
Gift Card
Gift Card
£50.00
ORGANIC WOOL PILLOW BUNDLE & 2 FREE SOFT & SMOOTH PILLOW CASES
ORGANIC WOOL PILLOW BUNDLE & 2 FREE SOFT & SMOOTH PILLOW CASES
£120.00
RECYCLED DOWN DUVET, 2 RECYCLED DOWN PILLOWS & FREE CRISP & COOL ORGANIC DUVET COVER & PILLOW CASE SET
RECYCLED DOWN DUVET, 2 RECYCLED DOWN PILLOWS & FREE CRISP & COOL ORGANIC DUVET COVER & PILLOW CASE SET
£99.00
RECYCLED DOWN PILLOW BUNDLE & FREE CRISP & COOL ORGANIC PILLOW CASE SET
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£120.00
CRISP & COOL ORGANIC OXFORD PILLOW CASE SET & SLEEP MASK BUNDLE WITH FREE MONOGRAMMING
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£35.00
Soft & Smooth Pillow Cases
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£44.00
Soft & Smooth Flat Sheet
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£46.00
The Soft & Smooth Supreme Duvet Set Bundle
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£115.00
Rise & Fall Laundry Bag
Rise & Fall Laundry Bag
£39.00
Rise & Fall Shopping Tote
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£19.00
SOFT & SMOOTH OXFORD PILLOW CASE SET & SLEEP MASK WITH FREE MONOGRAMMING
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£40.00
ORGANIC WOOL DUVET, 2 ORGANIC WOOL PILLOWS & FREE SOFT & SMOOTH DUVET COVER & PILLOW CASE SET
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£240.00