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Land of Nod

March 05, 2020

Meet the duo intent on disrupting the bedding market

circadian-rhythm-and-sleep-drive

What makes for the best bedding? This is the question that started the journey for Jed & Will, co-founders of Rise & Fall.

They were fed up with bad sleep and the poor sheets that made it even worse. Sheets that didn’t feel good, couldn’t breathe properly, were manufactured using nasty chemicals – and cost a fortune. They decided that there had to be a different way.

So they left their sleep-hungry jobs to track down insanely comfy sheets that wouldn’t cost the earth, or hurt it. After 1000s of hours, 100s of samples and four continents, they found them:

“During our research, we learned more than our fair share about cotton plants, weaving techniques, and what makes for truly comfortable sheets.” Will explains. He goes on to say “Before this journey, something I hadn’t thought about was how very personal sleep and sleep comfort is. I, for example, get hot at night, and need bedding that helps keep me cool whilst my partner is the opposite. So we developed two distinctly different collections: the Crisp & Cool Organic, a percale weave for people like me, and a Soft & Smooth sateen-woven collection for maximum comfort & cosiness.”

Jed adds that “We’ve gone to great lengths to understand every single part of the supply chain, to make sure our sheets are made in the right way, and where we can cut costs, something we can pass on to our customers. This allows us to keep prices as low as possible and offer all customers 10% off their first orders. We are proud to say that from farm to factory, right through to the moment you climb into bed between them, our sheets are the very best they can be.” 

Want a crisp, hotel style bed? Check out the Crisp & Cool Organic Collection here

After the cosiest of cosy beds? Check out the Soft & Smooth Collection here

To receive your 10% discount code, simply sign up for email.

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The Soft & Smooth luxury fitted sheet
The Soft & Smooth luxury fitted sheet
£44.00
The Crisp & Cool Organic luxury fitted sheet
The Crisp & Cool Organic luxury fitted sheet
£44.00
The Crisp & Cool Organic Classic Duvet Set Bundle
The Crisp & Cool Organic Classic Duvet Set Bundle
£110.00
The Crisp & Cool Organic luxury pillow cases
The Crisp & Cool Organic luxury pillow cases
£30.00
The Soft & Smooth Classic Duvet Set Bundle
The Soft & Smooth Classic Duvet Set Bundle
£115.00
The Soft & Smooth luxury pillow cases
The Soft & Smooth luxury pillow cases
£35.00
The Crisp & Cool Organic luxury Oxford pillow cases
The Crisp & Cool Organic luxury Oxford pillow cases
£35.00
The Soft & Smooth luxury Oxford pillow cases
The Soft & Smooth luxury Oxford pillow cases
£40.00
The Soft & Smooth luxury flat sheet
The Soft & Smooth luxury flat sheet
£46.00
The Crisp & Cool Organic luxury flat sheet
The Crisp & Cool Organic luxury flat sheet
£44.00
The Crisp & Cool Organic luxury duvet cover
The Crisp & Cool Organic luxury duvet cover
£55.00
The Soft & Smooth luxury duvet cover
The Soft & Smooth luxury duvet cover
£60.00
The Organic Wool Pillow
The Organic Wool Pillow
£50.00
The Crisp & Cool Classic luxury flat sheet
The Crisp & Cool Classic luxury flat sheet
£24.50
The Organic Wool Duvet
The Organic Wool Duvet
£195.00
The Crisp & Cool Classic luxury duvet cover
The Crisp & Cool Classic luxury duvet cover
£38.50
The Laundress - Signature Detergent
The Laundress - Signature Detergent
£15.50
The Recycled Down Pillow
The Recycled Down Pillow
£62.00
The Silk Sleep Mask
The Silk Sleep Mask
£35.00
The Recycled Down Duvet
The Recycled Down Duvet
£99.00
Gift Card
Gift Card
£50.00
Soft & Smooth Flat Sheet
Soft & Smooth Flat Sheet
£46.00
Rise & Fall Laundry Bag
Rise & Fall Laundry Bag
£39.00
Rise & Fall Shopping Tote
Rise & Fall Shopping Tote
£19.00