If you want to be the best, you have to use the best – and for us, that means premium 100% Supima cotton. Making up less than 1% of the world’s cotton, Supima is the best in the business. Known as an extra-long staple cotton, Supima has the longest fibre length of any cotton out there – making it the perfect material for our range of essential, everyday tees.

Thanks to Supima’s long and luscious fibres, each individual yarn has fewer ties and exposed ends – resulting in the softest cotton in town.

Not satisfied with being the softest, Supima also takes home the gold for strength. Twice as strong as other cotton, Supima works its magic to create tees that will last and last (and last).

On top of its superhuman strength and incredible softness, Supima cotton really knows how to hold its colour. And, for added freshness, we treat our tees with a proprietary wash, to reduce pilling and ensure greater colour retention over time – so they’ll stay brighter and bolder for longer.