What is your preference?
Comfort means different things to different people. Some like it hot, others are cool customers. We define it as the state of perfect cosiness – not too hot, not too cold. That’s why we have developed two distinct collections of bed linen. Below is your guide to choosing.
SOFT & SMOOTH
Our Sateen weave: a 600 thread count dream. The finish is so soft to the touch you would be forgiven for thinking it is silk. If you want to feel like you are sleeping on clouds, Soft & Smooth is the Collection for you.
CRISP & COOL ORGANIC
Our Percale weave: a 400 thread count luxury hotel experience. Smooth to the touch whilst being ultra-breathable. If tend to get hot easily, or just want to crawl into perfectly crisp sheets every night this is the Collection for you.
What is your preference?
Comfort means different things to different people. Some like it hot, others are cool customers. We define it as the state of perfect cosiness – not too hot, not too cold. That’s why we have developed two distinct collections of bed linen. Below is your guide to choosing.
SOFT & SMOOTH
CRISP & COOL ORGANIC
Our Sateen weave: a 600 thread count dream. The finish is so soft to the touch you would be forgiven for thinking it is silk. If you want to feel like you are sleeping on clouds, Soft & Smooth is the Collection for you.
Our Percale weave: a 400 thread count luxury hotel experience. Smooth to the touch whilst being ultra-breathable. If tend to get hot easily, or just want to crawl into perfectly crisp sheets every night this is the Collection for you.
SOFT & SMOOTH
CRISP & COOL ORGANIC
Our Sateen weave: a 600 thread count dream. The finish is so soft to the touch you would be forgiven for thinking it is silk. If you want to feel like you are sleeping on clouds, Soft & Smooth is the Collection for you.
Our Percale weave: a 400 thread count luxury hotel experience. Smooth to the touch whilst being ultra-breathable. If tend to get hot easily, or just want to crawl into perfectly crisp sheets every night this is the Collection for you.
FIND OUT WHY OUR SHEETS ARE SO GOOD:
EXCEPTIONAL SHEETS NEED THE
RIGHT INGREDIENTS

The World's Finest Cotton
Crafting the perfect bed sheet starts with quality cotton. Gossypium barbadense produces the longest fibres of any cotton plant. Known as ‘extra-long staple’, this cotton is the foundation of the world’s finest, softest sheets.

The Yarn
By using extra-long staple cotton only, we can create stronger, finer yarns that feel softer (good). These yarns have fewer ties and exposed ends, which make the cotton feel coarse and rough to touch (bad). We only use 120 and 80 yarn threads. Most others use 60 and less.

The Weave
The weave helps to shape the feel of the sheet. The percale weave (in our 400TC sheets) is a one up / one down weave that produces a matte finish with a crisp, cool feel. The nature of the weave means fewer threads can fit into each square inch of sheet, which creates that light, airy coolness.
The sateen weave (in our 600TC sheets) is four up / one down. By exposing more of the horizontal threads, the sheets have a silkier feel and smoother look. Sateen also means more fibres can be packed into a square inch, so thread counts can be higher.

The Thread Count
Thread count is the number of fibres in a square inch, and it’s essential to the quality of a sheet. Generally, the lower the thread count, the poorer the quality. Higher thread counts with the right quality of cotton, however, make the most comfortable sheets in the world. Like we do.
We tested hundreds of options and chose 400TC and 600TC because they make the best use of our extra-long staple cotton in each weave. So you get the best sheet – and a better night’s sleep.
STILL NOT SURE?
We understand – finding your perfect bedding can be tricky. That’s why we offer the 100 night risk-free trial. Sleep in your sheets for up to 100 nights, if you are not happy, we take them back & give you a full refund. We will even pay for the return shipping.
BUYING FOR SOMEONE ELSE?
Bedding is really personal, and bed sizes can be tricky, so why not give someone a sleep upgrade with a Gift Card. Available from £50
BUYING FOR SOMEONE ELSE?
Bedding is really personal, and bed sizes can be tricky, so why not give someone a sleep upgrade with a Gift Card. Available from £50
BUYING FOR SOMEONE ELSE?
Bedding is really personal, and bed sizes can be tricky, so why not give someone a sleep upgrade with a Gift Card. Available from £50