How To Find High Quality Cotton: Key Considerations

First published: August 20, 2025
Last updated: February 27, 2026
Buttermilk cotton bed sheets
Not all cotton is created equal. The softness of your favourite shirt, the crispness of your bed linen and even the way fabric ages over time all come down to cotton quality. Understanding how quality is measured helps you choose pieces that feel better, last longer and perform exactly as you expect. Premium cotton is distinguished through careful evaluation of fibre characteristics, processing methods and final fabric construction. In this article we breakdown exactly what you should consider when purchasing cotton.

1. Cotton Grading

Middling grade cotton is widely used in various textile manufacturing. "Fair to middling" (often abbreviated to FMG) is a standard grade and is considered to be an average quality, often described as fleecy, nearly white and with minimal debris.

Cotton grades are determined by multiple factors like colour and fibre strength, with higher grades having better characteristics:

  • Cotton length remains the primary indicator. Long-staple cotton is the pinnacle and its exclusively used by Rise & Fall.
  • Fine and mature cotton fibers (micronairs) are crucial for producing strong, uniform and dye-absorbent fabrics.
  • Strong fibres are needed to withstand manufacturing processes and extended use.
  • High colour grades indicate a bright, white colour and are generally preferred for textile manufacturing. Lower colour grades are duller and negatively affect dyeing and spinning processes.
  • Thread count (number of horizontal and vertical threads per square inch) is a common but often misleading indicator of cotton quality.While higher thread counts suggests a denser weave and potentially a softer feel, they don't guarantee superior quality. Find out more in our cotton myth busting article.
Woman wears classic cotton t-shirt with beige cotton barrel trousers

2. Fibre Construction

GSM (grams per square meter) indicates fabric weight and density, directly influencing drape, durability and thermal properties. Gauge refers to the fineness of construction, particularly relevant in knitted fabrics where closer gauge creates smoother, more refined surfaces. These technical specifications work together with fibre quality to determine the final fabric's characteristics and appropriate applications.

Rise & Fall's Crisp & Cool organic cotton deep fitted bed sheet in pebble.

3. Certification Standards

Our commitment to quality extends beyond basic fibre characteristics to encompass comprehensive certifications that ensure both excellence and responsibility. They are:

  1. Organic cotton certification guarantees cultivation without synthetic pesticides or fertilisers.
  2. GOTS (Global Organic Textile Standard) certification ensures organic integrity throughout the entire supply chain.
  3. OEKO-TEX certification provides additional assurance that harmful chemicals are not used in the production process or in any finished textiles. These certifications offer customers tangible evidence of quality while supporting environmental responsibility.

We actively source these certifications, not as badges, but rather as part of a broader commitment to respect both people and the planet.

"Every decision we make – from farm to final stitch – carries a level of responsibility. Certifications help us prove our commitment to doing the right thing but it’s actually the intention behind them that matters the most." (Lauren Knowlson, Head of Product)


Mans wears light brown cotton polo shirt and black cotton trousers.

How To Choose The Best Cotton For Bedding & Clothing

Starting with the fibre itself the best cotton - whether for sheets or shirts - comes from extra-long staple varieties like Supima. They are stronger, smoother and finer creating fabric that feels softer, lasts longer and resists pilling.

Next, look at the weave. For bedding, percale offers a crisp, cool hand, while sateen delivers a softer sheen and warmth. For clothing, a lighter weave suits summer, while denser weaves give structure and durability

Finally, trust the details. Certifications like GOTS or OEKO-TEX confirm sustainable, chemical-free production. When quality cotton meets careful construction, you get pieces that not only feel good today, but continue to improve with every wash and wear.



Article Information

Author

Vicky Golding

Vicky Golding

Ecomm Content Strategist

Vicky is a seasoned content strategist with deep expertise in e-commerce. With years of experience working with premium brands, she brings a refined understanding of luxury apparel and bedding -championing quality, comfort and timeless design. Driven by a passion for connecting people with products that elevate daily life, she creates content that inspires, informs and builds lasting customer loyalty with the brands she works with.