Liberated luxury
True luxury products, from the world’s best makers – without the price tag.
MATERIALLY BETTER
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Beautifully made, quietly refined.
What Others Say
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"Rise & Fall may just be fashion's best-kept secret"
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"A new addition to the scene and already one of our favourites"
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"More luxurious than the price tag suggests"
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"Top of our list for affordable knitwear"
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"Our go-to for luxury bedding"
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"When it comes to comfort, nothing can compete with Rise & Fall"
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"This brand is cutting the cost of luxury homeware and we are obsessed!"
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"Luxury while cutting price"
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"Designer cashmere pieces at pocket-friendly prices"
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Over 20,000 5* reviews
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"Where the stylish set but their cut-price cashmere"
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"I love this brand"
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Rated Excellent, 4.7/5
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Winner – Best Woollen Duvet
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Best Bedding Sets
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Best Travel Accessories (Cashmere Wrap)
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"This is beautiful linen for the price"
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"My number one recommendation for where to buy deep fitted sheets"
Light work
Get the look
Materials that adapt as the season shifts. Light on the body, considered in every detail.
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Materially Better
Organic Cotton
Grown without harmful chemicals and made from 100% GOTS-certified extra-long staple fibres, our organic cotton is naturally soft, breathable, and strong — delivering long-lasting comfort with a low environmental impact.
Cashmere
Combed by hand each spring from Mongolian goats as they naturally shed, our Grade-A cashmere fibres are spun into an ultra-soft, durable yarn that resists pilling and delivers lasting warmth and breathability.
Mulberry Silk
Spun from the cocoons of Mulberry silkworms, the world’s finest silk forms the foundation of our collection, used in sandwashed, organza and dupion weaves for pieces that are soft against the skin and luxurious in look.
The new luxury
About us
By partnering directly with the world’s best makers and producing in small, near just-in-time runs, we cut out waste and inflated mark-ups — offering true luxury at up to 80% less. It’s luxury, but liberated.
Luxury, But Liberated
Partnering directly with the world's best makers.
Producing in small, near just-in-time runs.
Cutting out waste and inflated mark-ups.
Delivering true luxury at up to 80% less.
Luxury, But Liberated
1.
We work directly with the best makers in the world.
2.
Produce in small runs, only when needed.
3.
This eliminates waste and traditional mark-ups.
4.
Offer true luxury for up to 80% less.