Why We Love Cotton
Like many natural materials, cotton boasts numerous advantages, such as remarkable comfort and breathability, long-lasting durability and even hypoallergenic properties. Its longstanding love from the fashion world stems from much more than its classic style.
- Comfort and Softness: Cotton fabric provides incredible comfort, becoming even more luxurious with each wash and wear. The naturally long fibre structure creates a gentle surface that offers a pleasant touch, and pure cotton develops a distinctive softness over time as the fibres become more pliable.
- Breathable Weaves: The inherent structure of cotton material allows air to circulate freely, making it ideal for warm weather. Depending on the weave, you can get varied levels of breathability. A looser, lighter weight structure will lend itself better to hotter climates without sacrificing style.
- Absorbency: Cotton's ability to absorb moisture makes it invaluable for both clothing and home textiles. Absorbing up to 25% of its weight, it wicks moisture away from the skin while maintaining comfort. The absorption properties also make cotton excellent for dyeing, allowing for rich colours.
- Hypoallergenic: Natural cotton material rarely causes allergic reactions, making it suitable for even the most sensitive skin. The absence of synthetic chemicals in 100% cotton reduces the likelihood of irritation, while organic cotton material eliminates concerns about pesticide residues.
- Durable: When properly constructed and cared for, cotton fabric demonstrates exceptional longevity with many garments lasting decades with appropriate care. Becoming even stronger when wet, particularly in long and extra-long staple varieties, these textiles withstand repeated washing and wearing.
- Biodegradable: Cotton's natural origins ensure complete biodegradability, making it an environmentally responsible choice. Unlike synthetic fabrics that persist in landfills, cotton cloth returns to the earth naturally, supporting sustainable fashion practices.
Where Cotton Requires Care
While cotton has been a much loved material for 1000s of years we carefully consider how we can get boundless enjoyment from this beautiful fabric.
- Moisture Retention: Since pure cotton naturally retains moisture for longer it can potentially cause discomfort during extended wear. This challenge has led us to develop thoughtful cotton blends, such as our cotton-silk womenswear collection, which combines cotton's comfort with silk's moisture-wicking properties.
- Wrinkling: Cotton naturally creases during wear and storage, requiring attention to maintain a polished appearance. The same molecular structure that provides durability and comfort also creates memory in the fibres, leading to wrinkles that may require pressing or steaming. That's why following care instructions help retain the fabrics integrity.
- Colour Fading: Extended exposure to sunlight and repeated washing can cause some cotton fabrics to lose colour intensity over time. This natural aging process affects different dyes and cotton types variably, with some developing appealing vintage characteristics while others may fade unevenly. In our cotton care guide we provide specific techniques for preserving colour vibrancy while allowing cotton to age gracefully.
- Sustainability Concerns: Conventional cotton production has historically involved significant water usage and chemical inputs, raising environmental considerations for conscious consumers. We address these concerns directly through our commitment to OEKO-TEX certified sustainable dyeing processes, ensuring that our finishing treatments meet the highest environmental standards. Additionally, our organic cotton maintains 100% GOTS certification, guaranteeing sustainable practices throughout the entire production chain.
- Potential for Pesticide Use: Traditional cotton farming may involve pesticide applications that raise concerns about environmental impact and fabric purity. We eliminate this concern by sourcing exclusively organic cotton material that meets rigorous GOTS standards, ensuring our fabrics remain free from harmful chemical residues while supporting farming practices that protect both environmental and human health.
