MATERIALLY BETTER
True luxury products from the world's best makers — without the luxury price tag.
MATERIALLY BETTER
True luxury products from the world's best makers — without the luxury price tag.
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The new luxury
About us
By partnering directly with the world’s best makers and producing in small, near just-in-time runs, we cut out waste and inflated mark-ups — offering true luxury at up to 80% less. It’s luxury, but liberated.
BESTSELLERS
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Crisp & Cool Organic Cotton Duvet Set
Regular price From £110£244 at White CompanyBundle Saving
+9
SHOP APPAREL
What Others Say
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"Rise & Fall may just be fashion's best-kept secret"
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"A new addition to the scene and already one of our favourites"
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"Top of our list for affordable knitwear"
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"Our go-to for luxury bedding"
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"When it comes to comfort, nothing can compete with Rise & Fall"
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"This brand is cutting the cost of luxury homeware and we are obsessed!"
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"Luxury while cutting price"
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"Designer cashmere pieces at pocket-friendly prices"
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Over 20,000 5* reviews
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"Where the stylish set but their cut-price cashmere"
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"I love this brand"
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Rated Excellent, 4.7/5
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Winner – Best Woollen Duvet
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Best Bedding Sets
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Best Travel Accessories (Cashmere Wrap)
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"This is beautiful linen for the price"
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"My number one recommendation for where to buy deep fitted sheets"
Material Study
Materially Better
Organic Cotton
Grown without harmful chemicals and made from 100% GOTS-certified extra-long staple fibres, our organic cotton is naturally soft, breathable, and strong — delivering long-lasting comfort with a low environmental impact.
Cashmere
Combed by hand each spring from Mongolian goats as they naturally shed, our Grade-A cashmere fibres are spun into an ultra-soft, durable yarn that resists pilling and delivers lasting warmth and breathability.
Mulberry Silk
Spun from the cocoons of Mulberry silkworms, the world’s finest silk forms the foundation of our collection, used in sandwashed, organza and dupion weaves for pieces that are soft against the skin and luxurious in look.
