About Us (old)

About Us (old)

WE'RE STARTING A REVOLUTION

A Rebellion against retail.

Here at Rise & Fall, we’re no strangers to the retail game. We’ve seen how it works – who it benefits, who it hurts. We’ve witnessed fast fashion destroying the earth. Seen monumental mark-ups and manufacturers missing out. Watched high quality goods become less and less accessible.

We’ve lived it, breathed it and had enough.

So, we’ve decided to do something different. Something better. We’re taking traditional retail, and we’re changing it. Making luxury accessible, by bringing you exceptional goods – without the luxury mark-ups.

All of the quality, none of the cost.

We’re sourcing the world’s best materials, creating products built to last. Partnering with world-class manufacturers, giving them access, recognition and more money for their goods. Opening doors for you, our members, by offering luxury essentials for up to 80% less than you’re used to. Choosing collaboration over convention, and responsibility over greed. Making things better. For everyone.

Welcome to a whole new way of doing things.

Welcome to Rise & Fall.

Will, Jed and the Rise & Fall team

The new luxury
By partnering directly with the world’s best makers and producing in small, near just-in-time runs, we cut out waste and inflated mark-ups — offering true luxury at up to 80% less. It’s luxury, but liberated.
Explore what matters

Materially better

Organic Cotton

Grown without harmful chemicals and made from 100% GOTS-certified extra-long staple fibres, our organic cotton is naturally soft, breathable, and strong — delivering long-lasting comfort with a low environmental impact.

Cashmere

Combed by hand each spring from Mongolian goats as they naturally shed, our Grade-A cashmere fibres are spun into an ultra-soft, durable yarn that resists pilling and delivers lasting warmth and breathability.

Mulberry Silk

Spun from the cocoons of Mulberry silkworms, the world’s finest silk forms the foundation of our collection, used in sandwashed, organza and dupion weaves for pieces that are soft against the skin and luxurious in look.

Merino Wool

Our 100% Australian Merino wool is spun from the longest, finest fibres for superior softness, breathability and strength. Naturally insulating, moisture-wicking and RWS-certified, it’s made to function beautifully year-round.