About us

The journey to exceptional
sheets started with bad sleep.

A good night’s sleep is hard to beat, right?

We think so too.

We were fed up with bad sleep and the poor sheets that made it even worse. Sheets that didn’t feel good, couldn’t breathe properly, were manufactured using nasty chemicals – and cost a fortune. There had to be a different way. Turns out there is.

It’s why we left our sleep-hungry jobs to track down insanely comfy sheets that don’t cost the earth, or hurt it. After 1000s of hours, 100s of samples and four continents, we found them.

But exceptional sheets are just half the story. We’ve gone to great lengths to understand every single part of the supply chain, from start to finish, to make sure our sheets are made in the right way. One that’s good for everyone involved. So we know that, from farm to factory, right through to the moment you climb into bed between them, our sheets are the very best they can be.

Sleep well.

Will & The Rise & Fall team

Direct from maker to mattress

We founded Rise & Fall with the simple principle that luxury should be defined by quality and a fair price. But when it comes to the luxury sheet market, we found that price is usually a million miles from cost. It’s why we cut out the middlemen. No wholesalers, luxury mark-ups or overheads for swanky shopfronts.