Men's Luxury Knitwear

Our business model is built on direct sourcing, meaning you get the finest fabrics from the world’s best suppliers, without the big-designer markup.

We focus on materials and craftsmanship. Our cashmere, merino and cotton pieces are made by the same expert manufacturers who supply top luxury brands — but without the inflated prices.

Our cashmere is best enjoyed when infrequently washed due to its natural properties. But when you do what to freshen your knits then we recommend gentle hand washing or using a delicate cycle with a mild detergant followed by flat drying. Each product comes with clear care instructions so you can keep your knitwear looking new for longer. We have also built out care guides for each of our materials. These can be found on individual product pages or in our online guide.