How it works
The Rise & Fall approach
The margin on high end luxury goods has gotten out of control. Even when you factor in the cost of prime retail locations and extravagant marketing campaigns, the prices these brands charge are wildly inflated. The result is a garish economy of status signalling underpinned by the fictions of exclusivity and scarcity. In reality, most luxury brands make much more product than they sell. This leaves them with an uncomfortable choice – reduce the price of the unsold goods, and in doing so make them more available, or destroy perfectly good products to maintain the illusion of scarcity and the exorbitant markups that come with ‘exclusivity’. Sadly, lots of brands choose the latter, costing the customer and the planet dearly.
Our radically different approach
In direct partnership with the finest manufacturers, we have created a near just-in-time supply chain that allows us to produce in quantities that better match supply and demand, topping up stock only when needed and maintaining a fair margin.
Luxury, But Liberated
Partnering directly with the world's best makers.
Producing in small, near just-in-time runs.
Cutting out waste and inflated mark-ups.
Delivering true luxury at up to 80% less.
Luxury, But Liberated
1.
We work directly with the best makers in the world.
2.
Produce in small runs, only when needed.
3.
This eliminates waste and traditional mark-ups.
4.
Offer true luxury for up to 80% less.
BETTER ALL ROUND
B Corp Certified
We’re proud to say we’re certified as a B Corp. In a world of cynicism and greenwashing, independent verification means something. But we don’t stop there. We seek to make every aspect of our business materially better, reducing our footprint and maximising the positive impact we have in the world.
Manufacturing
In direct partnership with the finest manufacturers, we have created a near just-in-time supply chain that allows us to produce in quantities that better match supply and demand, topping up stock only when needed and maintaining a fair margin. This means we can offer you products of exceptional quality at much lower prices.
Sustainability
By producing only what is needed, we significantly reduce overproduction waste, making our supply chain more sustainable than traditional retailers.