About Us
Materially Better
Rise & Fall exists to enhance the quality of your life from morning till night. Everything we create is made to endure, through its outstanding quality and timeless style.
We start with the finest materials – a-grade cashmeres, organic extra-long staple cottons, mulberry silks, European flax linens, Mastrotto leathers – you get the idea. Then we partner with the best makers in the world, the same ones that produce for the big luxury houses, and reduce waste with a just-in-time approach to manufacturing. This means we can offer you exceptional products at a fraction of the price of comparable luxury brands.
We’re pioneering a materially better approach to luxury – opening up beautiful design and exquisite materials to a broader audience, cutting out the waste, extreme mark-ups and pretentious nonsense, and doing right by people and planet.
Jed & Will
The new luxury
Explore what matters
By partnering directly with the world’s best makers and producing in small, near just-in-time runs, we cut out waste and inflated mark-ups — offering true luxury at up to 80% less. It’s luxury, but liberated.
Materially better
Organic Cotton
Grown without harmful chemicals and made from 100% GOTS-certified extra-long staple fibres, our organic cotton is naturally soft, breathable, and strong — delivering long-lasting comfort with a low environmental impact.
Cashmere
Combed by hand each spring from Mongolian goats as they naturally shed, our Grade-A cashmere fibres are spun into an ultra-soft, durable yarn that resists pilling and delivers lasting warmth and breathability.
Mulberry Silk
Spun from the cocoons of Mulberry silkworms, the world’s finest silk forms the foundation of our collection, used in sandwashed, organza and dupion weaves for pieces that are soft against the skin and luxurious in look.