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Making threads count

Exceptional sheets need the right ingredients.

The World's Finest Cotton

Crafting the perfect bed sheet starts with quality cotton. Gossypium barbadense produces the longest fibres of any cotton plant. Known as ‘extra-long staple’, this cotton is the foundation of the world’s finest, softest sheets.

The Yarn

By using extra-long staple cotton only, we can create stronger, finer yarns that feel softer (good). These yarns have fewer ties and exposed ends, which make the cotton feel coarse and rough to touch (bad). We only use 120 and 80 yarn threads. Most others use 60 and less.

The Weave

The weave helps to shape the feel of the sheet. The percale weave (in our 400TC sheets) is a one up / one down weave that produces a matte finish with a crisp, cool feel. The nature of the weave means fewer threads can fit into each square inch of sheet, which creates that light, airy coolness.

The sateen weave (in our 600TC sheets) is four up / one down. By exposing more of the horizontal threads, the sheets have a silkier feel and smoother look. Sateen also means more fibres can be packed into a square inch, so thread counts can be higher.

The Thread Count

Thread count is the number of fibres in a square inch, and it’s essential to the quality of a sheet. Generally, the lower the thread count, the poorer the quality. Higher thread counts with the right quality of cotton, however, make the most comfortable sheets in the world. Like we do.

We tested hundreds of options and chose 400TC and 600TC because they make the best use of our extra-long staple cotton in each weave. So you get the best sheet – and a better night’s sleep.

But there is something else that makes our sheets so good

our ethics
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