About Us
Materially Better
Rise & Fall exists to enhance the quality of your life from morning till night. Everything we create is made to endure, through its outstanding quality and timeless style.
We start with the finest materials – a-grade cashmeres, organic extra-long staple cottons, mulberry silks, European flax linens, Mastrotto leathers – and partner with the best makers, from heritage mills in the British Isles to those that produce for the big luxury houses. Our lambswool is spun and knitted there, our wool duvets are made in Yorkshire, and we use British Millerain bonded cotton, established in 1880. By producing in small batches, we offer exceptional products at a fraction of the price of comparable luxury brands.
We’re pioneering a materially better approach to luxury – cutting out the waste, extreme mark-ups and pretentious nonsense, and doing right by people and planet.
Jed & Will
The new luxury
Explore what matters
By partnering directly with the world’s best makers and producing in small, near just-in-time runs, we cut out waste and inflated mark-ups — offering true luxury at up to 80% less. It’s luxury, but liberated.
Materially better
Organic Cotton
Grown without harmful chemicals and made from 100% GOTS-certified extra-long staple fibres, our organic cotton is naturally soft, breathable, and strong — delivering long-lasting comfort with a low environmental impact.
Cashmere
Combed by hand each spring from Mongolian goats as they naturally shed, our Grade-A cashmere fibres are spun into an ultra-soft, durable yarn that resists pilling and delivers lasting warmth and breathability.
Mulberry Silk
Spun from the cocoons of Mulberry silkworms, the world’s finest silk forms the foundation of our collection, used in sandwashed, organza and dupion weaves for pieces that are soft against the skin and luxurious in look.
Merino Wool
Our 100% Australian Merino wool is spun from the longest, finest fibres for superior softness, breathability and strength. Naturally insulating, moisture-wicking and RWS-certified, it’s made to function beautifully year-round.