HOW IT WORKS

The margin on high end luxury goods has gotten out of control. Even when you factor in the cost of prime retail locations and extravagant marketing campaigns, the prices these brands charge are wildly inflated. The result is a garish economy of status signalling underpinned by the fictions of exclusivity and scarcity. In reality, most luxury brands make much more product than they sell. This leaves them with an uncomfortable choice – reduce the price of the unsold goods, and in doing so make them more available, or destroy perfectly good products to maintain the illusion of scarcity and the exorbitant markups that come with ‘exclusivity’. Sadly, lots of brands choose the latter, costing the customer and the planet dearly.

We set out to find a totally fresh approach. By producing less, wasting less, and upholding the highest standards of quality, we knew we could create beautiful, enduring products that people would cherish. In direct partnership with the finest manufacturers, we have created a near just-in-time supply chain that allows us to produce in quantities that better match supply and demand, topping up stock only when needed and maintaining a fair margin. This means we can offer you products of exceptional quality at much lower prices.

We’re proud to say we’re certified as a B Corp. In a world of cynicism and greenwashing, independent verification means something. But we don’t stop there. We seek to make every aspect of our business materially better, reducing our footprint and maximising the positive impact we have in the world.