Naia™ Care Guide

How To Wash Naia™

Washing your Naia™ pieces is similar to washing other luxury fabrics. You should prioritise cool, gentle cycles and avoid mixing colours and using harsh chemicals. Here are our washing recommendations:

• Preparation: Turn garments inside-out to protect the surface.
• Detergent choice: Mild, pH-neutral detergents without bleach, brighteners, or harsh enzymes.
• Water temperature: Cold to lukewarm water (30°C maximum) to preserve fiber integrity.
• Cycle selection: Choose delicate or gentle cycles.
• Load consideration: Wash with similar colors and weights, avoiding overcrowding.

How To Dry Naia™ 

When approached with care there are a couple of ways to dry your Naia™ apparel:

• Preferred method: Air drying on a padded hanger or laid flat on a towel.
• Machine drying: If necessary, use lowest heat setting and remove while slightly damp.
• Avoiding damage: Keep away from direct sunlight or heat sources while drying.
• Reshaping: Gently smooth and reshape garments while damp.

Iron When Necessary

Its natural drape lends itself seamlessly to natural wrinkle-free drying, making ironing an occasional rather than routine necessity. But, when pressed for time, steam ironing is a suitable choice:

• Temperature: Low to medium heat (synthetic or silk setting).
• Steam: Light steam can help release wrinkles without direct heat.
• Protection: Use a pressing cloth between the iron and fabric.
• Movement: Iron with gentle, flowing movements rather than pressing heavily.

 Seasonal Storage

We believe our Naia™ garments are year-around pieces. Ideal for dressing up, dressing down and layering - it’s not just its closed-loop processing that makes it sustainable, it’s the way a single piece can carry you through all seasons. 

That said, should you need to store any of your pieces, ensure it’s properly cleaned and folded before storing in a breathable garment bag in a cool, dry, well-ventilated area. 

For extra care, use acid-free tissue between folded garments and avoid compressing garment bags when storing to keep pieces from being misshapen. 

Addressing Specific Naia™ Concerns

1. Stain Management

When life leaves its mark on your Naia™ pieces, try to address the stain as soon as possible. Avoid aggressive rubbing, and instead run the fabric under cool water and blot the stained area, slowly introducing a mild soap. 

For persistent or oil-based stains, seek professional dry cleaning. If you have any preferred stain solutions, test a small area first before spraying the whole stain.  

2. Pilling Prevention

Naia™ generally resists pilling but there’s steps we can take to maintain its smooth appearance:

• Minimise friction from rough surfaces 
• Consider your accessories carefully. Jewellery, belts and bags may snag or stress the fabric so be mindful when you’re pulling your final look together. 
• Always wash on a gentle cycle to avoid stressing the fibres. Should any small pills appear, you can use a fabric shaver on its lowest setting to return your garment back to its original silkiness.