Modern Classics

Timeless staples from the same factories used by luxury brands, at up to 80% less

New Arrivals

Sharp Comfort

tactile knitwear in the finest natural fibres — made for lasting comfort

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Simple Pieces Subtly Elevated

The new luxury
By partnering directly with the world’s best makers and producing in small, near just-in-time runs, we cut out waste and inflated mark-ups — offering true luxury at up to 80% less. It’s luxury, but liberated.